Posted: 18 Apr 2017 11:24 PM PDT
Parle products - from the ubiquitous, ever popular, the best-selling biscuit in the world - Parle-G and the many other biscuit varieties that I grew up with (Krackjack and Monaco among them) to the many candies (Poppins anyone? which offered a fruity rainbow in every roll, the one with the name that made us giggle as kids - the 'cardamomy' Kismi, and the oh-so chocolatey Melody). It is among the oldest recognized brands in India with its origins in 1929 with 12 employees. Now, it has almost 40% of the biscuit market in India and about 15% of the candy market.
The wonderful legacy of Parle Products can be read on its website here - The Parle Story.
My memories of Parle products include many a quick dunk of biscuits in cups of tea, chocolate, milk or cocoa; eating them by the packs while we played antakshari ,card games like bluff or housie ,
while studying for exams (I especially recall one night in our hostel where I and my roommates bought at least two dozen packs of Parle G biscuits, put all our beds together to form a huge workspace so we could study through the night with a couple of flasks of tea and the biscuits right between us. Guess what? The biscuits and the tea were definitely emptied, but the books - well, let us say we were up the next day as well so we could actually study!!); popping Poppins while watching movies and sharing them with friends in the theater; and walking to the neighborhood store to buy some of everything!
Now, our every trip to our neighborhood Indian grocery stores is not complete without a Parle product in our cart (be it Parle-G, or Monaco, or the newer favorites like Hide-and-Seek or Milano, as well as the many newer snacks and other old favorites).
I leave those of you who grew up in India in the 80s/90s with nostalgia with this TV ad (followed by today's reader question)
Q to the reader: Your favorite biscuit (or cookie) and/or candy from childhood?
Signing off on Day 19 and the letter P as I continue on the #AtoZChallenge and #UltimateBloggingChallenge
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